As you can imagine, I have been receiving calls and emails this morning from the press asking me to provide tips on “the loss of Zayn Malik” from One Direction. At first glance, I thought he might have died and quickly looked up the story so I could comment effectively. But he didn’t die– he is simply leaving the group to move in a different direction– one away from his One Direction life. In fact, he declared that he wanted to live as a “normal 22 year old.”
Fans have reacted with everything from well wishes to anger to depression to extreme frustration and sadness. Why?
Social media and reality shows allow fans to have an all-access pass to watching and experiencing the growth, hopes and successes of their favorite stars over time. These young celebrities start out just like their fans in many ways– unknown and hopeful. Involved fans root for their favorite unknowns, cheer for them and even vote for Read more