You probably don’t need someone to tell you that there has been a major shift in the “point” of Halloween lately as it pertains to young girls. We’ve moved from creative, scary, or funny costumes to sexy, sexier, and sexiest. Even childhood favorites, known for their youthful innocence have been pornified.
Just check out Red Ridinghood and Alice in Wonderland. Interestingly, when I pressed on these tween/teen costumes, the costumes that came up under “compare similar items that customers also browsed were: “Red Hoodie- Sexy” and “Disney Aladdin Sassy”. Uh huh. That says a lot.
One of the things I find deeply disturbing is that marketing and wording is saving the butts of the advertisers. Remember when the ad for the sexualized push-up bra for 7 year olds became the fodder for firestorm a few months back? The advertisers merely changed the label of this item to “triangle swimsuit.” Somehow this was supposed to address the sexualization issue. Not exactly the solution we were looking for.
Well, here we are again. Take a good look at these two “Little Bo Peep” costumes. The first is labeled “Little Bo Peep Tween Costume.” The second is labeled “Sexy Little Bo Peep Costume.” The first is size “preteen”, obviously, for tweens. The second is meant for adults. See a big difference? No? Hmmm. Look again. Still no? Yeah. Me neither. The teddy bear is a nice attempt to making the whole costume feel a bit more Read more