You probably don’t need someone to tell you that there has been a major shift in the “point” of Halloween lately as it pertains to young girls. We’ve moved from creative, scary, or funny costumes to sexy, sexier, and sexiest. Even childhood favorites, known for their youthful innocence have been pornified.
Just check out Red Ridinghood and Alice in Wonderland. Interestingly, when I pressed on these tween/teen costumes, the costumes that came up under “compare similar items that customers also browsed were: “Red Hoodie- Sexy” and “Disney Aladdin Sassy”. Uh huh. That says a lot.
One of the things I find deeply disturbing is that marketing and wording is saving the butts of the advertisers. Remember when the ad for the sexualized push-up bra for 7 year olds became the fodder for firestorm a few months back? The advertisers merely changed the label of this item to “triangle swimsuit.” Somehow this was supposed to address the sexualization issue. Not exactly the solution we were looking for.
Well, here we are again. Take a good look at these two “Little Bo Peep” costumes. The first is labeled “Little Bo Peep Tween Costume.” The second is labeled “Sexy Little Bo Peep Costume.” The first is size “preteen”, obviously, for tweens. The second is meant for adults. See a big difference? No? Hmmm. Look again. Still no? Yeah. Me neither. The teddy bear is a nice attempt to making the whole costume feel a bit more youthful…dominatrix. And she is in flats rather than boots, right? Ugh.
(My colleague, Melissa Wardy, did an interesting comparison of the “cop costumes,” among others).
The issue here is that one costume after another is sexualized. Girls tell us that they feel they have 2 choices: Sexy or prudish. One of cool and daring, the other is lame and boring. Here is one teen’s explanation, more in depth.
So what are we supposed to do? Let’s talk about it. After a successful and intriguing twitter chat last month on the sexualization of girls, we’d love to invite you to join us on Thursday, October 13, 2011, at 9pm EST, 8pm Central, 7pm Mountain, and 6pm Pacific to our #girlsnow chat (formally #SaveGirlHood).
A peak at our powerful crew:
Audrey Brashich has been involved in teen and women’s journalism since 1993. She’s worked and written for magazines such as Sassy, YM, Seventeen, Elle Girl, Cosmo Girl, Teen People, Lucky, Shape, Ms., Health and others. Her work focuses primarily on body image and understanding media influences–and she’s the author of All Made Up: A Girl’s Guide to Seeing Through Celebrity Hype and Celebrating Real Beauty (Walker Books for Young Readers, 2006). Audrey has appeared on TV and radio in the US and Canada (CNN, NBC, CBS, Canada’s CBC). Her commentary has also appeared in USA TODAY, The Vancouver Sun, The Seattle Times, The San Diego Union Tribune, The Toronto Star and many others. She’s served on the board of directors for Mind on the Media, a non-profit organization dedicated to fostering critical analysis of media messages, and consulted with national organizations such as Girls Inc. on their programming and policies for girls.
Amy Harman is a Licensed Marriage and Family Therapist and a wife and mother. She has worked as a therapist for several years, most recently as a therapist for women and girls with eating disorders. Because of her work with women and the examples of strong women around her, she has developed a desire help women realize their worth. While taking a break from working full-time, she has created a website to empower women by strengthening relationships and improving mental and emotional well-being. Visit her blog at becomingabetterwoman.com, follower her on Twitter @beabetterwoman, or like her Facebook page. Amy is concerned about the sexualization of young girls because part of becoming a better woman is leaving a better world to those who will be the women of tomorrow. In working with girls struggling with eating disorders, she has seen the harmful impact sexualized messages can make on young minds. She believes we have a duty to teach children the positive aspects of womanhood through example, discussion, and activism.
Dr. Robyn Silverman is a body image expert, parenting resource and child & teen development specialist who appears regularly on national TV such as The Today Show and Good Morning America. An award-winning writer, professional speaker and success coach, she has been the content consultant for 17 books and writes a character education/leadership curriculum called Powerful Words for top level after-school programs worldwide. Her most recent book, Good Girls Don’t Get Fat: How Weight Obsession is Messing Up Our Girls and How We Can Help Them Thrive Despite It, is based on her passion to help all girls reach their potential and highlight their strengths rather than their deficits. To learn more, please visitDrRobynSilverman.com, follow her on Facebook at Facebook.com/DrRobynSilverman, or on twitter at @DrRobyn. You can also book Dr. Robyn for a speaking engagement: Please contact Dr. Robyn’s speaker’s bureau, American Program Bureau, Inc., or call her speaking agent Nancy Eisenstein directly at: 800.225.4575 Ext 1616 We can help our girls (and our boys!) thrive!
Nancy Gruver is founder of the groundbreaking safe social network and magazine for girls ages 8 and up, New Moon Girls, author of How To Say It® To Girls: Communicating With Your Growing Daughter(Penguin Putnam, 2004) and blogs on girls’ issues, parenting, and media. www.newmoon.com & www.daughters.com
Melissa Wardy is the creator/owner of Pigtail Pals www.pigtailpals.com. A business owner, writer, and children’s advocate, her work has appeared on CNN, FOX News, and in the Ms. Magazine blog. She is the mom to a 5yo girl and 3yo boy and wants to see some big changes in the children’s marketplace. What originally began in 2009 as an empowering online t-shirt shop for little girls has now grown into a large online boutique that carries goods with the message to Redefine Girly and recognize our girls as “Smart ~ Daring ~ Adventurous”. We also have a line of tees for little boys called Curious Crickets. In 2010 Melissa began the Redefine Girly blog to educate parents on issues of gender stereotypes and sexualization that our children face. The blog and parent community quickly became known as the go-to place for parents to discuss these issues. In 2011 Melissa started presenting Media Literacy workshops for parents and educators helping them to understand how girlhood was changing, and in 2012 you’ll be able to read her book that brings everything full circle. Let’s change the way we think about our girls.
Hope to see you all, Thursday, October 13, at 9pm EST, 8pm CT, 7pm Mountain, and 6pm Pacific! Together; let’s talk about #GirlsNow!