It was a great Good Morning America segment this morning! We focused on a new viral Verizon campaign and ad that questions whether it’s time to move from telling our girls that she’s simply “pretty” to telling them that they are “pretty brilliant” too. What are we telling our girls about their abilities in math and science? Can we attract more girls into STEM? We explored this topic.
Why are we seeing greater numbers of ads reaching out to young girls and women giving them the message they can be more?
First, let’s not forget that these companies want to sell products and in these ads they are appealing to big markets, women and girls. But aside from that, I think these companies are seeing that by moving away from looks and celebrating the strong minds of girls, they can inspire a larger pool of future game-changers. These are the people who can invent something important and become the next generation of leaders in their companies. We are looking for leaders, not hood ornaments.
The ad quotes a statistic- 66% of 4th grade girls say they like science and math, but only 18% of all college engineering majors are female. So where does the disconnect happen? Is it the fault, as the ad suggests, of parents?
Parents get such a bad rap—but it’s not just parents, it’s society as a whole. If a girl is interested in Science, Technology, Engineering or Math, many of the toys that support those interests are in the “boy” section, the protagonists of the majority of books & movies in this genre are boys—and while there are companies and wonderful grass roots efforts to change that, there is still a Read more